Privacy Policy
How we collect, use and protect your data
Last updated: 10 October 2026
1. Information We Collect
We collect: (a) registration data — name, email and, if you provide it, your WhatsApp number; (b) usage data — tests taken, answers, progress; (c) payment data — processed by payment providers, not stored by us; (d) technical data — browser type, device, IP address and the page or ad that brought you to us.
2. How We Use Your Information
We use your data to: (a) provide and improve the service; (b) personalise your study experience; (c) process payments; (d) send account communications; (e) send MyLifeUK study tips, reminders and offers by email or WhatsApp, unless you ask us not to; (f) comply with legal obligations.
2a. Marketing Messages
You can stop tips and offers at any time: turn off "Tips and offers" in Settings, use the unsubscribe link in any email, or reply "STOP" on WhatsApp. Messages about your account and payments will still be sent.
3. Data Sharing
We do not sell your data. We share data only with: (a) payment providers (to process transactions); (b) infrastructure providers (hosting and email/WhatsApp sending tools); (c) legal authorities when required by law.
4. Cookies and Technologies
We use essential cookies for the service to function and analytics cookies (Google Analytics) to understand how the platform is used. You can manage cookies in your browser settings. With your consent, we also use the Meta Pixel (Meta Platforms) to measure our Facebook and Instagram ads and to show them to people who may be interested in MyLifeUK. It tells Meta which pages you visit here and whether you sign up or buy. You choose in the cookie banner, and you can change your choice at any time with the "Cookie settings" button on this page.
5. Data Retention
We keep your data while your account is active. Account data may be retained after closure for as long as necessary to comply with legal obligations. You can request deletion of your data at any time.
6. Your Rights (GDPR)
You have the right to: (a) access your data; (b) correct inaccurate data; (c) request deletion ('right to be forgotten'); (d) restrict processing; (e) data portability; (f) object to processing. To exercise these rights, contact us.
7. Data Security
We implement technical and organisational measures to protect your data, including encryption in transit (TLS) and access controls. No transmission method is 100% secure, but we work to protect your information.
8. International Transfers
Your data may be processed on servers located outside the UK. We ensure such transfers comply with applicable legal requirements, including standard contractual clauses.
9. Contact
For privacy questions, contact us through our Contact page.